Brand agility must not be sacrificed in the name of best practice
Adherence to marketing and technology best practice is important within an organisation, but cannot be allowed to become a drag on the agility of the business, writes Graham Oakes.
Pause, observe and take decisive action in the social universe
Marketers need to develop the ability to observe issues affecting their brand, use that information to develop a strategy, then act decisively at a pace to match their customers, writes Graham Oakes.
Tech: The power of the 'Internet of Things'
This concept, whereby billions of everyday objects might 'talk' to each other, raises a host of possibilities for brands and marketers
The cloud: it's not about technology, but economics
'The cloud' requires a shift in organisations that use it, from managing efficiency to managing abundant computing resources.
Tech: Don't shut out customers with IT security
Not only can IT security be breached easily, but it also starves companies of customer contact
What Big Data means to marketers, and how to handle it
The proliferation of data, in terms of variety as well as volume, poses a daunting challenge for marketers.
What's the difference between an IT project and bungee jumping?
Building a strong business case for investment in a technology project will help all those participating within your organisation and make it more effective. Graham Oakes offers some dos and don'ts.