Revolution: Hyper-personalisation - Up close and very personal
Brands are tailoring their offers like never before. Enter the world of hyper-personalisation, where marketers must balance their efforts with concerns over consumer privacy.
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
Last year Diageo and Heineken inked large-scale direct deals with Facebook. Adam Woods investigates who gets what out of these deals and highlights the winners and losers from direct relationships with Facebook.
The DIY creative brands
Often decried by creative agency stalwarts, the in-house approach has been adopted by brands in a wide range of sectors. How does this work, and how effective can the results be, asks Adam Woods.
Social Media: The value of a Like
The problem with trying to put a monetary value on a "like" is that it tends to inspire either ridicule or disbelief. But surely it's worth something, asks Adam Woods.
Is social commerce gaining traction?
As shopping in a social context takes off, brands are starting to experiment, writes Adam Woods.
Digital report: Ecommerce - The great ecommerce opportunity
Ecommerce is revolutionising the business landscape and, as every brand has the potential to become a retailer, the stakes are high, writes Adam Woods.
The fusion of celebrity and technology may be more than just PR
Intel's William James Adams doesn't appear to have a LinkedIn page, but if he had, it would be an unusual one.
Marketers and the social divide
Many argue that effective online networking is a measure of influence, but not all senior marketers are embracing the use of social media such as Twitter, Facebook and LinkedIn, writes Adam Woods.
Biggest Brands: Top 100 advertisers 2011
Last year may not have delivered the bounce-back that media owners were hoping for, but the latest adspend figures reflect the beginnings of a solid recovery.
AOL: the strategy behind the HuffPo acquisition
Will AOL's purchase of the Huffington Post turn out to be good or bad news for it, asks Adam Woods.
Who's who on the Silicon Roundabout?
As digital media and technology firms continue to flock to Old Street and Shoreditch - dubbed "Silicon Roundabout" by former Dopplr chief technology officer Matt Biddulph - Media Week revisits the area to present 30 of the buzziest media and technology businesses
Revolution cover feature: The web gets rules
Regulators have finally recognised that the internet needs policing in order for consumers and brands to thrive online, writes Adam Woods
Profile: An inventive approach
David James, marketing director for consumer at BT Retail, is working to cement the brand's popularity in new areas. Interview by Adam Woods.
Media isn't rocket science... or is it?
The analytics boffins are taking over the asylum as the industry enters the Age of Data, applying rigorous science to the art of media planning.
Q2 weather report marks brink of recovery... for now
The World Cup and the delayed VAT rise announced in last week's Emergency Budget have created a period of relative prosperity for the media industry. But how long will the calm before the storm last? Adam Woods reports
Future TV: Telly's vision
3D is the current buzzword in TV, but the future of the goggle box doesn't end there.
Biggest brands: Top 100 online advertisers 2010
While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.
Innovator: A profile of Florian Schmitt
Hi-Res co-founder Florian Schmitt stumbled into web design almost by accident and won't stick around if something more compelling comes along. Unpredictability is the only certainty.
Masterclass: Advergames
The best rack up millions of plays, can be highly targeted and are no longer seen as gimmicks. Adam Woods asks how brands can harness the power of advergames.
40 things you didn't know about the internet
LONDON - From its humble beginnings in 1969, the system we know today as the internet has evolved into a world-changing phenomenon. To celebrate its 40th birthday, Adam Woods presents 40 awesome facts about the web.