Unilever CMO Keith Weed: 'We must keep painting the picture in a constantly shifting frame'
The industry needs to work hard to catch up with the connectedness of modern consumers, says Keith Weed, CMO at Unilever.
Unilever's Keith Weed: four steps to connecting with a mobile world
Ahead of his keynote speech at Mobile World Congress, Unilever chief marketing and communications officer Keith Weed reveals four steps marketers must take to be mobile savvy
Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'
Unilever chief marketing officer Keith Weed is to outline his vision for brand evolution at the Advertising Association's annual summit this week. Here, he explains what lies behind Unilever's strategy.