Full interview: Justin King and Jeremy Hunt on the 2012 School Games
Sainsbury's chief executive Justin King explains how the retailer is backing grass roots sport through Olympic activity and its ongoing School Games campaign.
Sainsbury's and DCMS chiefs launch 2012 School Games
Video report: Sainsbury's Justin King and Olympics secretary Jeremy Hunt launched the brand-backed 2012 School Games this morning, where Hunt also defended HFSS brand support for sporting initiatives.