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Gemma Charles and Noelle McElhatton

O2 unveils Priority Moments scheme backed by £6m ad spend

O2 is rolling out a major extension to its Priority loyalty scheme which teams up with 30 brands, including WHSmith, French Connection and Harvey Nichols, to offer customers location-based "treats".

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Gemma Charles and Noelle McElhatton

O2 unveils Priority Moments scheme backed by £6m ad spend

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