The awards are decided by Nielsen Media Research's 10,000-strong consumer panel. Each time a member receives a DM piece, they rate it against five criteria: if it was opened; if the proposition was understood; if it appealed emotionally; if it left the reader with a positive feeling towards the brand; and if they would consider buying the product or service.
The full list of winners appears below. The awards were presented on 10 February at a gala dinner at Kingway Hall, London.
DMA-TANK! PEOPLE'S CHOICE AWARDS WINNERS
Grand Prix: Zurich
Motor: Nissan
Charity: British Heart Foundation
Household & Gardening: Spalding Bulb
Retail: Matalan
Utilities: Powergen (+Tesco)
Telecoms: BT
Holiday & Travel: Carnival
Mail Order: Flying Flowers
Cosmetics: Yves Rocher
Health/Pharmaceutical: Natures Range
Food & Drink: Diageo
Entertainment: BCA Book Club
Finance Cards: Mint
Loans: Egg
General Insurance: Prudential (Door Drop)
Savings & Investments: Zurich
Life & Pensions: Norwich Union Life
Mortgages: One Account
General Banking: First Direct
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