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Zurich has launched a Europe-wide cinema and online campaign showing the insurer’s employees going to great lengths to protect some snowmen. The ad, which was created by McCann Worldgroup, opens with snowmen melting in a village. Zurich staff then show up in refrigerated trucks and take the snowmen to the top of a mountain in the Alps. The ad ends with the line: "When you truly love something, you protect it in the best way."