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Zoopla is coming out of its shell with a new campaign depicting hermit crabs as typical home-buyers discussing property.

The effort comes as the nine-year-old brand branches beyond property search into areas such as finding energy providers and removal companies. The ad is the first work by 101, which started on the account late last year and spent a week in Costa Rica filming the crabs. Ryan Delehanty, Jack Willoughby, Serhan Asim and Greg Stekelman created the ad and Augusto Sola directed it through Riff Raff.