Viewers complained that the two different ads were too explicit to be shown during childrens' programming when they had been broadcast.
There were 14 complaints about a Zoo ad showing the bikini girls on space hoppers in slow motion, followed by a picture of Zoo's cover featuring the pair naked, legs intertwined, with a label saying "We've joined Zoo!" covering their breasts.
Only one person complained about the Conde Nast Glamour ad showing a couple kissing passionately and the man removing the woman's bra, but the Advertising Standards Authority upheld the case.
Distracted schedulers had managed to put the wrong, restricted version of Glamour's ad on at midday on Saturday during 'CD:UK' on ITV.
In Zoo's case, the ASA imposed a scheduling restriction of post-7.30pm on the ad. The ad had previously been prevented from being shown around children's programmes by the Broadcast Advertising Clearance Centre, but many younger viewers saw the ad around other unspecified daytime programming.
"We believed the advertisement was unsuitable for younger viewers and that a scheduling restiction of post 7.30pm would have been more appropriate," the ASA said.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
