The win follows the appointment earlier this year of Steven Woolford as the worldwide managing director of the firm. Woolford was previously executive vice-president and managing director of Zentropy Los Angeles.
Zentropy has been tasked with redesigning the existing website, to support the cable firm's customer retention strategy and to move current off-line customers online while supporting the brand promise of "Your friend in the digital age".
In addition, Zentropy will also develop a global navigation system that will be consistent with web pages for all local Cox cable systems. Zentropy will also serve as a consultant, advising Cox's internal team on user experience architecture.
According to Woolford: "The Cox Communications win is another testament to our expertise and leadership in the internet arena. We are proud to be chosen by one of the nation's largest cable broadband providers to help deepen their online brand relationship with their customers and local cable systems. We're excited to work with them."
Patti Marciano, director of web marketing and e-commerce for Cox, said: "We look forward to tapping into Zentropy Partners' extensive experience in customer-friendly web design to launch a new site that ensures a quality online experience for our customers."
Cox is a Fortune 500 company and has approximately 6.3m customers in the US.
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