Lambert, who was most recently managing director of the New York office of Modem Media, has over the past seven years spearheaded interactive marketing and online work for Avon, IBM, AT&T Wireless, JCPenny, Merck Pharmaceuticals, Enterprise Rent-A-Car and M&M/Mars, among others.
Prior to moving into interactive, Lambert worked in account management at Ammirati & Puris, DDB Needham and Chiat/Day, all in New York.
Steve Woolford, worldwide managing director at Zentropy, said: "Craig's experience is top notch. He's been involved with the internet since day one, and knows what it takes to build a client's business with real business results. I'm delighted to have him as a part of our management team."
Lambert has a BSc in advertising from the University of Texas and is a New York board member of the Juvenile Diabetes Research Foundation International.
"My approach to the web has always been simple: to build programmes and solutions that solve specific business challenges. Then, keep making them better. No dogma, no excess, but lots of tracking. I'm excited to be with Zentropy, a company that shares my passion for tangible results," Lambert said.
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