Affleck joined Zenith from Publicis sister agency Zed Media in February 2007 to boost the agency's digital planning expertise. His role was to educate the agency's planners about digital, and the move meant Zenith could rely less on Zed, which had previously run digital operations on behalf of Zenith.
Affleck is joining Profero as group account director in the agency's branded media division and will concentrate principally on the Channel 4 account, according to Profero managing director Nick Blunden.
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