Universal McCann has been ruled out of the running for the pan-European L'Oreal media planning and buying business. The decision means Publicis Groupe's ZenithOptimedia will pick up the estimated 拢1.5 billion account.
The move to put European media into ZenithOptimedia is part of a global media review by L'Oreal, which currently splits its business between the two pitching networks.
Universal handles the bulk of L'Oreal's UK media spend, which reached 拢113 million during the past year, according to Nielsen Media Research.
It will lose the 拢101 million planning and buying on the L'Oreal, Maybelline and Garnier brands to ZenithOptimedia, which handles L'Oreal's 拢12 million luxury brands account, including the Lancome range of cosmetics.
L'Oreal, the UK's third-largest advertiser, according to Nielsen Media Research, had originally intended to conduct the media review on a local market basis, but this has since moved to a regional level.
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