The Publicis agency jointly agreed with Coca-Cola to pull out of the pitch process ahead of the first round of pitches at the end of October.
In a written statement to Media Week, Coca-Cola said: “While there are no challenges with the agency’s accounts in Great Britain, it was felt that accounts held elsewhere around the world could potentially provide a conflict and, on this basis, the two organisations decided the correct and professional course of action would be for the agency to no longer participate in the pitch.”
This narrows the shortlist to four agencies: incumbents Vizeum and Universal McCann, plus Starcom and Naked Communications. Vizeum currently handles media planning for Coca-Cola, while Universal McCann handles media buying. The creative account, split between Mother, VCCP and Lowe London, is unaffected by the review.
In a written statement to Media Week, Coca-Cola said: “While there are no challenges with the agency’s accounts in Great Britain, it was felt that accounts held elsewhere around the world could potentially provide a conflict and, on this basis, the two organisations decided the correct and professional course of action would be for the agency to no longer participate in the pitch.”
This narrows the shortlist to four agencies: incumbents Vizeum and Universal McCann, plus Starcom and Naked Communications. Vizeum currently handles media planning for Coca-Cola, while Universal McCann handles media buying. The creative account, split between Mother, VCCP and Lowe London, is unaffected by the review.
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