Zavvi, the high-street music retailer, has restructured its marketing department with the appointment of marketing director Steve Kincaid to the role of ecommerce director.
The overhaul is intended to enable Zavvi to focus on boosting its digital strategy, driving sales and improving customer experience across its website, zavvi.co.uk.
Marketing operations will now be overseen by Mark Noonan, who moves from the position of trading director to become commercial director.
The changes follow the release of upbeat Christmas sales figures from Zavvi, which was boosted by strong demand for games and consoles.
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