Credits
Brand
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Visual merchandising
Creative direction
Illustrations
Fashion brand Zalando launches a sports campaign during lockdown.
Created with a blend of illustrations, drone videos and stop-motion videos, the ad shows different ways in which people are staying fit at home, from lifting a wheelchair to doing pushups with a child on their back.
The work was art directed by Lydia Gries and Glazione Rocha, with illustrations by Deveroe.
February saw Zalando launch its spring campaign, "Zerotype".
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