Yves St Laurent (YSL) is carrying out its threat to take legal
action against Scottish Courage over the brewer's Newcastle Brown poster
campaign parodying YSL's notorious Opium ad. The luxury goods giant
first threatened to sue Scottish Courage when the Newcastle Brown
campaign, by Circus, appeared two months ago. The Opium ad, featuring
model Sophie Dahl lying naked on her back with her legs apart, attracted
a record 960 complaints to the Advertising Standards Authority. ScotCo's
tongue-in-cheek spoof shows a Newcastle Brown drinker, dressed in
overalls and workboots, in the same reclining position, above the
strapline 'Brown is the new Brown'. ScotCo refused requests from YSL to
withdraw the ads and accused the company of a "sense of humour failure".
The drinks company has confirmed that YSL has lodged a formal objection.
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