YouTube is opening up to third parties

Google's video-sharing site YouTube is releasing a set of free software tools that allow web developers to create online video players on their own websites.

The new tools allow users on other sites to search the YouTube inventory, rate videos, and upload clips to YouTube's servers.

The move marks YouTube's latest step in its transformation from a destination site, to online video application provider.

YouTube will handle the hosting, transcoding, streaming and thumbnails for each video, but will allow the consumer to control the uploading, management, searching and playback of clips.

For web developers, the deal means generous access to YouTube's user base.

Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content