Youth charity Ctrl.Alt.Shift launches consumer magazine

Government / Non-Profit

January 12, 2010

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Youth charity Ctrl.Alt.Shift launches consumer magazine

LONDON - Ctrl.Alt.Shift, the youth arm of the charity Christian Aid, has launched a consumer magazine, which it says is the 'first third-sector consumer publication of its kind'.

The 84-page magazine, called Ctrl.Alt.Shift: The Corruption Issue, will be priced £3.95.

The charity has agreed a partnership deal with COMAG in a bid to extend its reach to its target audience of 18 - 25 year olds.

It will be available from branches of WH Smith and the charity's website, while 6000 copies will be bagged with the March issue of Dazed & Confused.

Katrin Owusu, head of youth marketing and innovations at Ctrl.Alt.Shift, said: ‘Instead of a more traditional industry-focused publication, the content of the magazine is inclusive, broad and at times controversial; ranging from a fashion-shoot inspired by Guantanamo Bay, to Sarah Maple creating art inspired by sex and corruption, to the music which is making the charts in Afghanistan.'

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Marketing

Advertising