Not wanting to cast aspersions or anything, but it is not dissimilar to Mother's Moneysupermarket.com campaign, where an ordinary bloke gets treated like a hero by a crowd of strangers. Still, the public don't seem to care - the First Choice soundtrack, Good Feeling by Flo Rida, went to number one in the singles chart after the ad came out.
Feature
You're so First Choice
Diary wonders where Beattie McGuinness Bungay got the idea for its recent First Choice ad, featuring an ordinary bloke getting treated like a hero by a crowd of strangers.