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Young's Seafood launches its latest TV push today with a campaign featuring a cat, voiced by Rupert Everett, enviously watching his owner eating the new Gastro range. Malcolm the cat, archly portrayed by The Madness Of King George star, hungrily eyes his family while they are eating Young’s products. This is the first campaign developed for the Findus brand by Quiet Storm, which took over the £10 million creative account from the incumbent Mother after a review last summer. The work was created by Trevor Robinson and Mary-Sue Masson. Masson also directed the spot.