LONDON - Mother London has won the £2.5 million advertising account for Young's, the frozen seafood company.
The agency beat JWT, Bartle Bogle Hegarty and WCRS to win the business. The process was handled by the AAR.
The incumbent on the account, Doner Cardwell Hawkins, withdrew from the process at an earlier stage. It picked up the account in June 2000.
The company's last big advertising push came in October last year when it launched a strategy called "love fish" designed to highlight its heritage and expertise in the seafood sector.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)