In addition to Davis's appointment YouGov has also brought in Molly Millar as senior research executive for its media division. Millar previously held various roles within the sector in her native Canada.
YouGov chief executive Tim Britton said: "I am delighted to welcome both Davis and Millar to YouGov. Their skills really complement the existing members of the media and financial services teams."
Separately YouGov has launched a quarterly 'Social Media Tracking Study' to understand consumer use of social networking sites, levels of engagement and advocacy.
The report will be based on interviews with 2,000 people. David Lucas, YouGov head of media, said the challenge for social networking sites is to maximise their revenue potential.
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YouGov makes two new appointments
LONDON - YouGov has hired Mintel head of financial services Todd Davis as consulting director for its financial services division.