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Yorkshire Tea is releasing a viral ad to celebrate Yorkshire Day on 1 August. The film, created by Limehouse, features the cricket personalities David Lloyd and Michael Vaughan and draws on the rivalry between Yorkshire and Lancashire. In the film, two men paint a white rose on the pitch at Old Trafford and then kidnap Lancastrian Lloyd when he interferes, forcing him to make changes honouring Yorkshire. The work was produced and directed by Ruth Pearson and Rick Dooley.