��������pk10

Yorkshire Building Society's first new TV campaign in three years tackles the feeling of claustrophobia that creeps up in a household when a family outgrows its home.

In this ad, a mother returns home and goes about her daily routine with her family as the house closes in around them. Everyday activities such as cooking and brushing teeth become impossible as rooms shrink and the living space becomes smaller.

The TV spot is supported by national press, digital display, social media, direct mail and a website.