Yorkshire Building Society has appointed Leeds-based search marketing company Epiphany Solutions to carry out a 12-month marketing push. The campaign is aimed at increasing Yorkshire's Building Society's online applications for their range of consumer finance products, including mortgages, savings, insurance and loans.
Epiphany is a search marketing agency which deals in both pay-per-click advertising and search engine optimisation across 25 countries.
The agency says it hopes to help Yorkshire Building Society tap in to the 10 million consumers searching for financial products each month.
Epiphany managing director Shane Quigley said: "Our expertise is ensuring that when relevant financial product phrases are entered into search engines, Yorkshire Building Society is at the top of the listings."
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