To be in with a chance of winning ‘the holiday of a lifetime’ consumers are asked to visit the and state why they like the product. The holiday prize on offer will be worth £5,000.
The campaign, which was created by WFCA, includes a TV ad to run in Ireland featuring a cow getting fired out of a cannon to make the perfect milkshake. It will run between March and May.
Print and press versions of the ad will run in the UK and support a nationwide sampling campaign in Tesco stores. The aim of the campaign is to increase market share.
It is the time of year to offer holiday prizes. Brands currently offering holiday prizes through promotions include , , , and .
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