The web site (www.yamaha-mt-world.com) offers information on the bike, which started life as a concept model in 1999. It contains full specs, a picture gallery and the history of the product's development.
Michael Fisher, managing director of Linney Design, which designed the site, said the campaign focused on online as the cost of TV was too high and it couldn't reach a pan-European audience so easily.
Aimed at affluent, middle class bikers, the web site will offer in-screen video footage and the chance to sign up to a newsletter with updates and offers.
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