The online giant now plans to sell so-called interactive units, three-second commercials that begin before videos are played back and retreat into a banner during the video's playback.
Users can click on the ad banner, pause the video and bring up a microsite. Should they choose not to view the ad, it will appear as a post-roll ad.
The second new format will be the clickable format, which allows advertisers to include click-through text links within videos being shown on websites.
The formats are currently only available in the US, but it is anticipated that they will be introduced across Europe soon.
.jpg)
.jpg)