Yahoo!'s marketing services revenues, which include advertising and listings, crossed the billion-dollar mark for the quarter, up 54% on last year to $1.03bn (拢538.6m).
Shares in the internet company, traded on the Nasdaq in New York, rose by 4.6% to $34.75 on Wednesday morning after Yahoo! reported that its earnings for the first quarter of the year stood at $205m (拢107m), compared with $101m in 2004. Revenues rose by 55% on the same period last year to $1.17bn.
The Bank Of America increased its earnings forecast for the bank from 53 cents a share to 56 cents, after the company said that it was in a good position to capitalise on the increasing use of the internet by marketers.
Terry Semel, chairman and chief executive officer, Yahoo!, said: "We are on the cusp of witnessing a significant increase in engagement of consumers on the internet and believe we are best positioned to capitalise on the many opportunities to which we are exposed."
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