The portal will introduce interactive advertising formats to its website later this year or early next, but intends to keep an extensive inventory of pre- and post-roll ads, which, the company claims, is currently sold out.
Video is set to play a major role in Yahoo!'s short-term development, with the rollout of a video player to most sections of its websites currently under way.
Yahoo! last week announced a partnership with Rocket Science Laboratories, a production company that will provide video content for the portal.
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