Xbox deal for fhm.com

FHM's online strand has secured an exclusive £250,000 sponsorship deal with Xbox to support new product launches for the console giant and drive a new gaming website lads' mag.

The three-tier campaign – which started this week – will run for six months, beginning with a countdown clock for the release of Halo 2, a new Xbox game.

Fhm.com's new online gaming newsletter, which supports The Gaming Channel, an existing and popular section of the website, will also feature in the deal.

Matt Bolshaw at FHM.com comments, "Our deal with Xbox illustrates the popularity and influence our online gaming site has by attracting such a key sponsor from the gaming world.

"We are looking forward to extending our online gaming content further with Xbox and being part of the successful launch of Halo 2."

The gaming section of fhm.com currently sees around one million unique users a month.

Michele Marchand, UK Xbox marketing manager, added: "We are able to tactically showcase our highly anticipated release Halo 2, whilst strategically being able to focus on games, product and special offers over the forthcoming six months."

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