Wynne Evans, a classically trained tenor with his own radio show on BBC Wales, describes what it is like being the star of the opinion-dividing GoCompare.com ads.
It emerged this week that campaigns by GoCompare.com with a total of nearly 2,000 complaints, according to the ad watchdog.
Evans talks to Marketing about breaking the cardinal sin of working with animals in the latest ad, created by Dare, and how the public’s hate of Gio Compario is now turning into affection.
Marketing also convinced Evans to sing us our very own jingle...
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