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The World Wildlife Fund has enlisted the help of the CGI team behind the new John Lewis Christmas ad for their Christmas campaign that tells the story of a poorly tiger.

The tiger in question is recovering from a wound caused by a poacher's snare, in a normal family home in suburbia.

The family who live there rally round and nurse the distressed animal back to health until one day it's well enough to return to its jungle home.

The ad encourages viewers to sign up to be Tiger Protectors and share the campaign across social using the #iProtectTigers hashtag.

Last year, the WWF created emojis of 17 species facing extinction for Endangered Species Day.