WWF 'ice cap' by Ogilvy Advertising
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Advertiser
WWF -
Agency
Ogilvy Advertising -
Exposure
United Kingdom and Europe
This is the first ad in a campaign of three. Each ad shows a picture of the effects of climate change --- ice caps melted, drought and smog. With a pen Ogilvy has drawn over the image to change the world for the better, showing that by signing up with WWF's climate change program businesses can become carbon neutral and make a difference.
