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Conservation charity WWF is challenging Fortnite players to survive the game with a twist.

The rule is simple: participants must proceed through the game without exploiting any natural resources, such as wood, stone and metal. The #NoBuildChallenge demonstrates the fact that staying alive is difficult without the planet’s natural resources. Players will be encouraged to share this message with Fortnite networks around the world, which include 250 million players each day. French YouTuber Michou, who has more than two million followers, has already met the challenge.