WWAV won the account, the spend for which was undisclosed, after a pitch against Advantage DDB and incumbent agency Navigator.
The activity will include responsive campaigns across a range of media including mailers, inserts and off-the-page advertising targeting business and consumer sectors.
Raine Davidson, Learndirect Scotland's consumer marketing manager, said: "We're keen to build on our current direct marketing activity and take this on to the next level."
Learndirect Scotland's remit is to promote high-quality, flexible lifelong learning opportunities for everyone regardless of age, background or ability.
John Young, managing director at WWAV, said: "This is a big win for us and a great start to the year."
Alongside the main campaign there is also a campaign targeting businesses, Leardirect Scotland for Business, which has been established to help Scottish businesses access vital training for their workforces at a time when skills gaps are the subject of concern to employers.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .