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WW (known as Weight Watchers in old money) has recruited pop star Robbie Williams to be its new brand ambassador for a its first global marketing campaign.

"For every body", in which Williams stars, is based on the insight that everyone has their own reason to get healthy, and the most meaningful impact along the journey is everything you gain from living healthier. 

WW, which rebranded in September, is looking to go beyond weight management services by delivering a more holistic platform for health and wellness.