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Dow Jones & Company has appointed Isabel Metzler advetisement

director of The Wall Street Journal Europe (WSJE).

She replaces senior ad director Sheena Forster, who has left the company

to spend more time with her family.

Metzler, who started at WSJE last Thursday, has spent 14 years with Dow

Jones International Marketing Services. She will continue to be based in

Frankfurt, where she was previously sales director for all Dow Jones

publications in Germany, Netherlands, Austria, and Central and Eastern

Europe.

The main focus of Metzler's role will be to increase market share by

developing new advertising strategies for WSJE, and to improve the

coordination of global advertising sales initiatives.

Metzler will oversee a team of ten ad support staff, who are based in

London, Brussels and Frankfurt.

She will build ad packages that will be sold by the entire 60-strong Dow

Jones International sales team, which has a presence in every main

business centre in the world.

Metzler, who has been dubbed "product champion" for WSJE, will develop

cross-media packages, including print, TV and online, as well as further

enhance the Weekend Journal offerings.

She will sell to key clients from the banking, financial, corporate, IT

and telecoms sectors, as well as fashion, travel, luxury goods,

recruitment and personal finance.

Metzler will report to Rien Van Lent, managing director of WSJE, who is

based in Brussels.

Van Lent said: "We are delighted that Isabel has joined us, bringing

with her vast experience of and insight into the European ad market."