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The Wall Street Journal Europe and German financial newspaper

Handelsblatt are working on a joint supplement called Euro 500.

The full-colour supplement is being billed as the first annual analysis

of Europe’s largest companies.

Euro 500 will be published with both newspapers on 26 June. The Wall

Street Journal Europe’s version will be glossy, while Handelsblatt has

opted for a tabloid format.

Both supplements are to contain at least 12 pages of advertising, which

will appear simultaneously in the titles.

Sheena Forster, senior director of advertising at The Wall Street

Journal Europe is heading the sales effort. Forster said her team had

booked a range of clients, from telecoms companies to banks, and was

confident of filling every ad slot in the supplement by the deadline of

29 May.

Forster is selling Euro 500 as the ideal vehicle to reach business

decision-makers across Europe.

Readers will be able to assess the corporate performance of European

companies based on their total sales, profit growth, stock price and

market capitalisation. They will also be able to look at a separate list

of smaller companies that have been ranked by share price.

Handelsblatt sold 167,410 copies in the first quarter of 2000, while The

Wall Street Journal Europe’s April circulation figures reached 91,000.