Wrigley UK marketing director departs role

Toby Baker, UK marketing director at The Wrigley Company, has left the confectionery brand without a job to go to.

Wrigley: Toby Baker has left his role as marketing director
Wrigley: Toby Baker has left his role as marketing director

Wrigley confirmed that Baker had departed at the end of  last year and that a replacement is being sought.

Baker was promoted to the top UK marketing role at Wrigley in 2005, with re-sponsibility for repositioning the Extra brand, including a £5m overhaul of the promotional strategy for the range.

He joined Wrigley as marketing manager in 2001 and also spent some time as brand manager for Extra.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content