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The first ad, airing tomorrow, will publicly announce Wrigley's Extra as the official chewing gum of the Premier League. The second ad will air on Monday April 2 and will support the launch of the Extra Big One, a new bottle format.

The ad will highlight the brand's new partnership with the Premier League and feature a series of classic footballing puns, with voiceovers by football commentators Andy Gray and Martin Tyler.

The ads show a tactics board used by commentary teams to show formations and goal scoring scenarios, with gum pellets representing the players. The three spots are intended to connect with football fans and engage consumers in the partnership launch. The campaign runs throughout April, May and August.

The Extra Big One campaign is designed to raise consumer awareness of the new 60-piece format. The key message from the ad informs the consumer that the new Extra Big One provides enough gum wherever you travel. The ad, "travel lots", depicts journeys through city, town and country scenes with each scene created from moving pellets. The campaign runs throughout April and July.

The new Extra Bottle Pack, as its names says -- shaped like a bottle -- was specifically designed for easy storage and key usage occasions such as in the car, at home or at work. Each pack contains 60 pieces of gum and the pack contains a dual pouring mechanism that allows the consumer to dispense for personal use and share with friends.

Alexandra MacHutchon, communications manager at Wrigley, said: "We are very excited that these two ad campaigns will be hitting TV screens at the same time and believe that the enhanced exposure will boost the Extra brand awareness tremendously."

Wrigley's Extra is the second biggest confectionery brand in the UK. Included in the Wrigley's gum umbrella is Airwaves, Orbit, Juicy Fruit, Wrigley's Spearmint, Doublemint and Hubba Bubba bubblegum.