Atherton, who joins the agency from Ernst & Young where he was an associate director and led the marketing for the UK EY Entrepreneur Of The Year business awards programme, has more than 15 years of experience in the telecoms and professional services sectors.
His focus at will be to use his sector knowledge and event marketing experience to bring new focus to the agency’s technology clients and develop new relationships across this area of the company’s business.
WRG will benefit from Atherton’s experience of working on major events and commercial sponsorship activations, having led European and global teams for a number of event marketing campaigns, including activations during the last two Olympic Games.
, said: "Ben worked on the Vancouver and London Olympic Games where he ran major customer engagement programmes for Avaya and Cisco. We are delighted to welcome him to WRG and look forward to maximising his experience to further strengthen our delivery within the technology sector."
Ben Atherton, client director at WRG, added: "I have enjoyed a fantastic working relationship with WRG over many years as a client and am thrilled to be part of the leadership team at this hugely exciting time for the business."
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