WRAP (Waste & Resources Action Programme), the organisation helps individuals, businesses and local authorities to reduce waste and recycle more, has launched a campaign to persuade people to recycle 'small electricals'.
The campaign, created by WARL, runs across press and radio and will be supported with a microsite () designed by WARL Digital.
The theme of the campaign centres on the strapline ‘Don't bin it, bring it!' and uses lines such as ‘Have your hair straighteners gone pete tong?' and 'Has your iron run out of steam?' to encourage people to take unwanted small electricals to local recycling centres, rather than put them into their household waste disposal.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)