Publicis Groupe overtook WPP to become the second-largest holding company according to UK advertising billings, with £859 million, a 3.4 per cent jump compared to 2014.
WPP fell to third place on the table, with UK billings down 1.6 per cent year on year to £831 million.
Omnicom took the top spot as the largest holding company in the UK by advertising once again, with billings up 11.6 per cent year on year to £993 million.
Ranked by media, WPP was the largest holding company in the UK in 2015 with £2.8 billion in billings, but that was a 2.1 per cent decrease compared to the prior year.
Omnicom came in second in the media rankings, with billings up 7.5 per cent to £1.3 billion in the UK in 2015.
北京赛车pk10 compiled these figures based on Nielsen’s 2015 database of agencies.
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| Holding companies ranked by advertising | |||||
|---|---|---|---|---|---|
| Rank 2015 | Rank 2014 | Holding company | UK Billings 2015 (£m) | UK Billings 2014 (£m) | Year-on-year % change |
| 1 | 1 | Omnicom | 993 | 890 | 11.6 |
| 2 | 3 | Publicis Groupe | 859 | 831 | 3.4 |
| 3 | 2 | WPP | 831 | 845 | -1.6 |
| 4 | 4 | Interpublic | 565 | 519 | 8.9 |
| 5 | 5 | Havas | 182 | 192 | -5.4 |
| 6 | 6 | Dentsu Aegis Network | 18 | 20 | -13.2 |
| Holding companies ranked by media | |||||
|---|---|---|---|---|---|
| Rank 2015 | Rank 2014 | Holding company | UK Billings 2015 (£m) | UK Billings 2014 (£m) | Year-on-year % change |
| 1 | 1 | WPP | 2,828 | 2,890 | -2.1 |
| 2 | 2 | Omnicom | 1,374 | 1,278 | 7.5 |
| 3 | 3 | Dentsu Aegis Network | 1,155 | 1,073 | 7.6 |
| 4 | 4 | Publicis Groupe | 1,076 | 961 | 12 |
| 5 | 6 | Havas | 393 | 315 | 24.7 |
| 6 | 5 | Interpublic | 355 | 395 | -10.1 |