SponsorCom employs 35 people and had revenues of €3.79m in the year to September 30, 2003. In addition to taking a majority stake in the firm, WPP has entered the option to acquire the remaining 25%.
As well as strengthening Mediaedge:cia, the purchase continues WPP's strategy of reinforcing its networks in important growth sectors and markets.
Based in Dusseldorf and Stuttgart, SponsorCom's clients include E-ON and TUI Travel.
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