The ad, which will air every Monday and Thursday until 11 July across 63 screens within Zone 1, features a good-looking man preening himself for the camera with the tagline 'you would' before a superimposed hand swipes this artificial image away to reveal the 'real man' underneath with the tagline 'you wouldn't'.
Each potential member of the new website must be verified via webcam and voted in by current members as a means of protecting against fake user profiles.
Brand: Wouldliketomeet.me
Client: Eden Blackman, founder
Agency: rkcr/y&r
Creatives: Nick Simons, Jules Chalkley
.jpg)
.jpg)