��������pk10

Jeep is 75 years old in 2016 and amid the history-laden brand films and limited-edition models comes a curious stunt from Parasol Island.

The German agency created a limited-edition Mud Mask that city-dwellers can apply to their jeeps to hide that they have never been to the countryside. The 75 tins can be won by signing up on the brand’s website. ��������pk10 did wonder if the work was a cheeky reference to Volvo’s LifePaint campaign, but was assured otherwise by Parasol’s creatives. Indeed, those at the agency say they were working on a similar idea to LifePaint (before the Volvo campaign was released) but rejected it and that was how Mud Mask came to life.