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The internet has been singing Mattel's praises for challenging gender stereotypes in a new ad.

The film, for the new Moschino Barbie (which comes dressed in clothes by the fashion label), is a pastiche of toy ads from the 80s and features nothing more than a few kids playing with the doll – except that one of them is a boy. The spot, which has nearly 1.5 million views on YouTube, was devised by Moschino’s creative director, Jeremy Scott, on whom the boy in the ad is modelled. Mattel itself has described the film as a "fauxmercial", which won’t run on TV. Not that it matters: the $150 doll sold out in one day.