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Mark Zuckerberg has predicted that virtual reality will be the next big computing environment - and it is telling that even McDonald's is getting in the game.

The brand is celebrating 30 years of the Happy Meal in Sweden by creating a Happy Meal box that folds into VR goggles. When used with a smartphone, they allow users to play the VR ski game that McDonald’s is also releasing. DDB Stockholm worked on the packaging and design, and North Kingdom Stockholm created the game. McDonald’s also collaborated with the child psychologists Karl Eder and Fadi Lahdo – presumably to protect itself from the criticism that comes with marketing fast food to kids.